In my position, I develop the marketing strategy for IP-Coster in line with company objectives. I am responsible for the brand awareness, in particular, for advertisement campaigns, company’s presence across all media platforms, online and print corporate identity production etc. Along with it, I analyze market trends and conduct marketing performance measurement.
Due to my master degree in Intellectual Property Law and my legal work experience, I am in charge for the website and press releases content. I monitor the latest updates in the legal sphere and prepare the news items accordingly together with external publications. Besides, I assist with joining our worldwide directory IP-Listing.