IP-Academy

Industrial Design Protection of Your Product Against Copying

To prevent people from copying, appropriating, or stealing the appearance of a product you have created, it is important to protect the product’s appearance. This type of IP protection can be achieved by way of Industrial design rights.

Varying slightly in different countries, the basic requirements for design protection are novelty and individual character (EU and Australia), sometimes complemented by the requirement of creativity (Japan), ornamentality (USA) or other such criteria.

A design can be worth registering if a consumer can easily distinguish the design of your product from other products in the same category. For example, Tangle Teezer hairbrushes have gained popularity not only thanks to the detangling features, but also the unconventional designs which are also protected.

Design protection can be a key driver in business growth, with the appearance of a product proving vital in promotion of sales and creating financial value. Protecting industrial designs can prohibit others from manufacturing, commercialising, marketing, importing or exporting products incorporating the same, or confusingly similar, designs.

If you are looking for advice on the protection of your design, feel free to contact us.

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