WO2025141331 - SYSTEMS AND METHODS FOR CONTINUOUS INCREMENTALITY MONITORING OF TRACKED ELECTRONIC COMMUNICATIONS

National phase entry is expected:
Publication Number WO/2025/141331
Publication Date 03.07.2025
International Application No. PCT/IB2024/052659
International Filing Date 19.03.2024
Title **
[English] SYSTEMS AND METHODS FOR CONTINUOUS INCREMENTALITY MONITORING OF TRACKED ELECTRONIC COMMUNICATIONS
[French] SYSTÈMES ET PROCÉDÉS DE SURVEILLANCE CONTINUE D'INCRÉMENTS DE COMMUNICATIONS ÉLECTRONIQUES SUIVIES
Applicants **
COUPANG CORP.
Inventors
HUANG, Yan Rui
SHEINBAUM, Scott Thomas
Priority Data
18/399,241   28.12.2023   US
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Translation

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Quotation for National Phase entry

Country StagesTotal
China Filing, Examination, Granting2723
EPO Filing, Examination, Granting16186
Japan Filing, Examination, Granting2356
South Korea Filing, Examination, Granting1846
USA Filing, Examination, Granting4740
MasterCard Visa
Total: 27,851
Abstract[English] A computer system for channel incrementality, including tracking, using first data associated with at least one user device, at least one characteristic of a user, and tracking, using second data associated with the at least one user device, at least one first interaction with at least two tracked communications. The system further generates weight data for at least two channels which weighs an impact that each channel has on the user's tendency to complete a transaction. The system receives information on a completed transaction and apportions the transaction based on the weight data.[French] L'invention concerne un système informatique pour une incrémentation de canal, comprenant le suivi, à l'aide de premières données associées à au moins un dispositif utilisateur, d'au moins une caractéristique d'un utilisateur, et le suivi, à l'aide de secondes données associées audit au moins un dispositif utilisateur, d'au moins une première interaction avec au moins deux communications suivies. Le système génère en outre des données de poids pour au moins deux canaux qui mesure l'effet que chaque canal a sur la tendance de l'utilisateur à achever une transaction. Le système reçoit des informations sur une transaction achevée et répartit la transaction sur la base des données de poids.

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