WO2025141329 - SYSTEMS AND METHODS FOR TRACKED ELECTRONIC COMMUNICATIONS APPORTIONMENT
National phase entry is expected:
Publication Number
WO/2025/141329
Publication Date
03.07.2025
International Application No.
PCT/IB2024/052657
International Filing Date
19.03.2024
Title **
[English]
SYSTEMS AND METHODS FOR TRACKED ELECTRONIC COMMUNICATIONS APPORTIONMENT
[French]
SYSTÈMES ET PROCÉDÉS DE VENTILATION DE COMMUNICATIONS ÉLECTRONIQUES SUIVIES
Applicants **
COUPANG CORP.
Inventors
LAM, Xumeng
SHEINBAUM, Scott Thomas
Priority Data
18/399,147
28.12.2023
US
Application details
| Total Number of Claims/PCT | * |
| Number of Independent Claims | * |
| Number of Priorities | * |
| Number of Multi-Dependent Claims | * |
| Number of Drawings | * |
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| Number of Pages with Drawings | * |
| Pages of Specification | * |
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| Number of Office Actions | * |
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International Searching Authority |
MOIP
* |
| Recordal of a Change of the Applicant's Name/Address |
Change of Applicant's Name and Address
* |
| Type of Assignment |
The Standard Agent's Assignment
* |
| Applicant's Legal Status |
Legal Entity
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| * | |
| * | |
| * | |
| * | |
| * | |
| Entry into National Phase under |
Chapter I
* |
| Patent Delivery |
Send the Letters Patent by Courier
* |
| Translation |
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* The data is based on automatic recognition. Please verify and amend if necessary.
** IP-Coster compiles data from publicly available sources. If this data includes your personal information, you can contact us to request its removal.
Quotation for National Phase entry
| Country | Stages | Total | |
|---|---|---|---|
| China | Filing, Examination, Granting | 2731 | |
| EPO | Filing, Examination, Granting | 16091 | |
| Japan | Filing, Examination, Granting | 2327 | |
| South Korea | Filing, Examination, Granting | 1872 | |
| USA | Filing, Examination, Granting | 4740 |
Total:
27,761
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Abstract[English]
A computer system for channel incrementality, including tracking, using first data associated with at least one user device, at least one characteristic of a user, and tracking, using second data associated with the at least one user device, at least one first interaction with at least two tracked communications. The system further generates weight data for at least two channels which weighs an impact that each channel has on the user's tendency to complete a transaction. The system receives information on a completed transaction and apportions the transaction based on the weight data.[French]
L'invention concerne un système informatique pour l'incrémentalité des canaux, comprenant le suivi, à l'aide de premières données associées à au moins un dispositif utilisateur, d'au moins une caractéristique d'un utilisateur, et le suivi, à l'aide de secondes données associées à l'au moins un dispositif utilisateur, d'au moins une première interaction avec au moins deux communications suivies. Le système génère en outre des données de poids pour au moins deux canaux, qui pondèrent un impact que chaque canal a sur la tendance de l'utilisateur à effectuer une transaction. Le système reçoit des informations sur une transaction effectuée et ventile la transaction sur la base des données de poids.